Barbara Bermudez Lyons leads Social Intelligence at Delta Air Lines as part of the Marketing Analytics, Data and Insights Team. Her team infuses social data into the heart of the enterprise while helping the company navigate the complexities of today’s social landscape.

Prior to joining Delta, she served as Vice President of the Digital Innovation Group at BCW Global, where she led The Coca-Cola Company’s Global Social Intelligence Team and spearheaded a landmark global marketing transformation with WPP.

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