Dan Rucolas is the Foresight, Trends and Social Intelligence Lead at the Kraft Heinz Company. In this role, he delivers Brand, Category and Consumer insights and trends that influence and inspire product innovation, as well as the company’s long-term growth strategy.

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Dan’s experience spans a variety of social listening and intelligence disciplines, from Brand Health & Reputation to Social Care and Consumer Conversations, to Foresight & Cultural Trends. As the Social Intelligence lead at Kraft Heinz, Dan draws from his deep expertise in Analytics, Consumer Care, Business Intelligence, and IT to successfully turn social and online conversations into meaningful stories and insights.

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