Paula is a Research & Insights Director leading the Capture Intelligence team and helping brands to deploy social analytics to power more strategic business and marketing decisions.

She is a strategic consultant with +10 years experience in social intelligence and market research spanning a range of locations – Singapore, UK and Spain.

She currently lead the Capture Intelligence team, helping brands understand the voice of the consumer on the social platforms to make better business and marketing decisions. She was named as one of the Social Intelligence Insider 50 in 2022.

She is passionate about social intelligence and how it can shape the future of the market research industry.