As CEO of Social Factor, Scott Parker leads an agency dedicated to turning digital chaos into human connection for enterprise social media teams. Social Factor enhances operational efficiency by delivering expert guidance in Governance, Strategy, Technology, Engagement, and Intelligence, ensuring clients receive maximum social media value.Prior to Social Factor, Scott spent a decade as the Senior VP of Marketing Innovation for Warren Douglas Advertising. Over the last 20 years, he’s worked with world-recognized brands, including Google, LinkedIn, Toyota, Smith & Nephew, Cisco, Tyson Foods, Fender, PetSmart, and many more. Scott completed his accounting, economics, and music undergraduate degrees from Harding University and the University of Memphis. He earned concurrent master's degrees in business administration from SMU Cox School of Business and arts administration from SMU Meadows School of the Arts, and in 2015 completed the Stagen Integral Leadership Program. Outside of work, he volunteers as a youth sports coach and enjoys a wide array of sports, music, and books.