Talkwalker, a leading social listening and analytics company, has launched Conversation Clusters, a data visualization tool that enables marketers, PR professionals and consumer insight analysts uncover, understand and visualize the context around any topic.
The launch marks a significant development in the social listening and analytics space, enabling users to take full advantage of assisted data exploration with the help of augmented analytics. For the first time, the latest advances in machine learning research can be utilized at speed and scale for use cases such as trend research, content creation and consumer insights.
Todd Grossman, Talkwalker CEO Americas, said: “Automated data segmentation holds massive revenue potential for enterprises. An analysis that would take weeks or months to build can now produce actionable results in minutes.”
Conversation Clusters is based on a powerful machine learning algorithm that groups results semantically.
Dr Benedikt Wilbertz, Head of Data Science at Talkwalker, commented: “Our algorithm first identifies relevant word patterns and topic structures in the results taken from our annotated database of billions of articles, and then plots them so that results with many similarities are shown close to each other. Using a massively parallel infrastructure, we are able to analyze and represent tens of thousands of links and connections between data points in little more than one minute.”
Talkwalker provides access to a vast media, consumer and social database for analysis and features user-friendly options to add and analyze custom data instantly, like call center, email, chat or survey data.
“Businesses need data to be able to answer ever more detailed questions that are tailored to their unique situation, whether it be on consumers, campaigns or brands. A contextual AI solution like Conversation Clusters enables users to train custom AI models using business-specific datasets – fast and easy, without the need for costly user training,” said Grossman. “We’re really excited for users to experience this next stage of social listening. It’s never been so easy to map hidden patterns within any topic to create trending content, find consumer insights or leverage the next big trends for content creation.”
Talkwalker works with over 2,000 brands analysing online conversations on social networks in 187 languages. The company is headquartered in Luxembourg and has additional offices in New York City, San Francisco, Frankfurt, Singapore, and Paris, employing more than 300 people.