The insights that make content hit: behind the scenes with Warner Bros and The Last of Us

Some shows just click with audiences. But figuring out why is a whole different challenge, especially in a video-first world where engagement is scattered across reactions, remixes, nostalgia edits, and comment threads. 

In this live demo, Convotrack teams up with Warner Bros. to show how they used AI-powered video intelligence to decode what actually worked in the social content around The Last of Us.

We’ll go behind the scenes to show how the team analysed content across TikTok, Instagram, and YouTube. We’ll go beyond counting mentions and reach to understand emotional drivers, storytelling techniques, and the difference between brand content and what fans created on their own.

From character breakdowns to creator reactions, this session reveals the signals that shaped one of the most successful entertainment launches of the year. You’ll learn:

• How Warner Bros. tracked what types of content hit hardest (and with whom)
• What differentiated fan-led narratives from branded campaigns
• How AI-supported video analysis helped build a smarter engagement strategy

Join this special session with, Brian Laverty, Director of Global Corporate Strategy Insights at Warner Bros, and Tamanna Dhamija, CEO & Co-Founder at Convotrack.

Grab your seat now to join us live or get the playback