Dr. Apoorva Bhutani is a global communications strategist with expertise in social media listening, analytics, and digital intelligence within the pharmaceutical industry. At Novartis, she harnesses social data to uncover patient insights, develop digital personas, and shape data-driven brand strategies that enhance engagement and decision-making. Recognized as a 2025 Social Intelligence Insider 50 honoree in the Bold Brands category, Dr. Bhutani is a leader in integrating social intelligence to drive business impact. At the SI Lab’s Trends Summit, she will explore how social data can unlock deeper patient understanding and drive more effective, human-centric marketing strategies in the pharma sector.