Rob Key, founder and CEO of Converseon, will lead a session at the upcoming Web Summit 2019 in Lisbon to describe how his company has managed to pivot successfully from agency to listening platform and Machine Learning as a Service (MLaaS) provider.
The session, on 5 November, will take the audience through the Converseon story to date and share insights into the art and science of reinvention that Key and his team uncovered along the way.
Converseon will also have a presence at Brandwatch’s upcoming Now You Know London event on 12 November, presenting a case study on its work with Uber.
Then on 10 December, Key will appear at CONVERGE in Los Angeles delivering a session on new approaches for measuring brand trust in the era of #FakeNews. Kris Russell from Walmart will join Key onstage for the session.
Rob Key said: “Polarization, tribalism, fake news, growing expectations by consumers for brands to take positions on key social values and exhibit ‘purpose’ beyond their products – these issues have created a post-trust environment that is increasingly challenging for organizations to navigate effectively.
“In this session, I want to inform participants of how active machine learning is able to classify ‘trust’ conversation from unstructured social data for real time/predictive understanding and actionability. Attendees will witness how organizations can benchmark to their industry as well as ‘cross industry’.”
The session will cover how to generate important insight, evaluate root cause drivers such as CX, CSR, and brand purpose and how brands like Walmart are using this data for enhanced understanding and use.
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