Case Study: How L’Oréal Uses AI to Predict Consumer Trends and Stay Ahead of Competitors

L’Oréal is the world’s leading cosmetics brand, but remaining a leader in their industry and developing innovative products means keeping up with – and staying ahead of – consumer beauty trends. To seize an innovation opportunity, L’Oréal teams must be able to detect and predict beauty trends at least 6 to 18 months before they become mainstream. That’s where social data and artificial intelligence come in.

Download this case study to learn how L’Oréal:

• Launched their “TrendSpotter” program to analyze social data from over 3,500 online sources
• Uses artificial intelligence to detect trend signals about what’s hot and what’s emerging in the beauty industry
• Brings together human and machine teams to deliver innovative beauty products