Pulsar and Audiense take an audience-first approach to Campaign Planning at NY event

How do you plan a campaign that is truly focused on your audience? Pulsar and Audiense will gather some of the brightest minds in audience marketing at IBM Watson HQ, NYC, next week, for a deep dive into developing an audience-first campaign.

Taking place next Monday morning, 21 October, the latest part of the Audience Marketing Series will explore cutting edge techniques in social listening and audience segmentation to inform effective campaign planning.

Confirmed speakers include Michael Brito, EVP Digital & Analytics, Zeno Group; Jess Bahr, Senior Director of Growth at NS1; Nathaniel Hansen, Founder and Director of Research at The Socializers; and Marc Geffen, VP Research & US Strategy at Pulsar.

Presentations will include talks, case studies, a panel discussion, the first live presentation of Pulsar's Communities tool, an immersive IBM Watson experience, as well as breakfast ?

The event is free however seats are limited. You can reserve your place here.

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