Breaking the internet: Exploring the trends that went viral in 2022

In this webinar, we’ll explore the trends that captured the internet’s attention from our fortnightly Moments Matrix series. From memes and viral videos to political scandals, social media challenges, and celebrity rumours, we’ll take a look at the stories and trends that dominated online conversations and made headlines across the world.

Join our expert panel as we discuss how the trends originated, how they spread, and what made them so appealing to internet users. We’ll also examine the impact these trends had on popular culture and the wider world. You’ll learn more about:

• Beyond the algorithms, what is it about a particular trend that makes people engage with it?
• How global trends that transcend different cultures and geographies take off
• Why some of the trends identified in the Moments Matrix spread and had mass appeal
• What can brands learn from this about building relationships with global audiences?

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