June 19, 2023
Pulsar Challenge: Where Brands and Fandoms Meet - and Where They're Going
Date & Time (GMT):
June 19, 2023 7:42 AM
Date & Time (EST):
June 19, 2023 7:42 AM
Using Apple, NFTs and Witches, Pulsar Research Manager Oryelle Clements provides a potted history of the fandoms that build around brands, how that relationship has shifted to accommodate new perspectives and technologies, and what current trends are emerging in the worlds of brands and fandoms.
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