Building a metaverse that people will actually use

As social intelligence professionals, we’re constantly analysing social and internet data to better understand our customers, our competitors, and the trends that are shaping the market. But to do this, we can’t just look at the data in isolation. We need to put it in context and examine the humans behind the numbers.

Throughout this six-part webinar series, we’re going to take you through what cultural insights are all about and how you can leverage them in your business. We’re going to provide different perspectives on this topic so whether you’re just discovering social intelligence or you’re an old hand, whether you work in comms, product development, or consumer insights, we’ll be covering all your needs.

Building a metaverse that people will actually use

Many people see the metaverse as the next frontier in customer engagement, and several major brands have already started developing experiences in these virtual worlds. But the opportunities can’t be fully realised until there is more mainstream adoption of this new technology. What will it take to achieve that? During this webinar, we’ll explore how cultural insights can be used by technology companies and brands to create a metaverse that people will actually want to use.

This webinar is designed for consumer insights professionals and digital anthropologists who are interested in leveraging social and internet data to create better experiences for their customers.

Join the panelists as they discuss:

• Can cultural insights help to shape a metaverse format that will actually be used by consumers?
• What do brands need to consider when developing virtual products and services for the metaverse
• Can cultural insights help brands know whether they even need to be active in the metaverse?
• What will be the next trend in the metaverse?

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