Can we tell you a story? Mapping the Narratives that run the world

Ever look at a spreadsheet or a dashboard and feel your brain slowly melt? Like you’ve suddenly lost all ability to think and make sense of basic things, like words? 

That’s because your brain is literally hardwired to ignore data and focus on stories. 

From the most data-driven professionals to everyday consumers, we all rely on narratives to make sense of information because they can deliver complex and nuanced ideas in a digestible format. And as Daniel Kahneman said…

“No one ever made a decision because of a number. They need a story” 

This is why Narrative Intelligence - the ability to use storytelling in strategy - has become the biggest advantage you’ll find in today's data-saturated world. Narratives reveal deep-seated beliefs, which predict behaviour far better than statistics. They can also turn complex patterns into memorable insights. The most powerful strategies combine data and storytelling by pointing out the change AND putting a number on it.

So, if you’re obsessing over data and analytics, focusing on the numbers rather than the stories that connect them, you might be missing a trick…

Join this session where Pulsar introduce us to Narratives AI, a search engine for public opinion, as they showcase their tool for measuring, quantifying, and tracking how narratives spread. You’ll learn:

✅How to detect and track narratives
✅How they shape audience behaviour 
✅What it means for social intelligence, marketing and comms professionals?.

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