Cultural Insights 101

As social intelligence professionals, we’re constantly analysing social and internet data to better understand our customers, our competitors, and the trends that are shaping the market. But to do this, we can’t just look at the data in isolation. We need to put it in context and examine the humans behind the numbers.

Throughout this six-part webinar series, we’re going to take you through what cultural insights are all about and how you can leverage them in your business. We’re going to provide different perspectives on this topic so whether you’re just discovering social intelligence or you’re an old hand, whether you work in comms, product development, or consumer insights, we’ll be covering all your needs.

Cultural Insights 101

In this webinar, we’re going back to basics and really looking at what cultural insights are, where to find them, and how to apply them within your own organisations. We’re going to be talking to three social intelligence practitioners, all from different backgrounds, to understand how they are extracting value from cultural insights.

This session is perfect for anyone who is new to social and internet data analysis and is looking to understand what exactly can be done with it. For those who have been working with this sort of data for a while, you’ll be able to refresh your knowledge and make sure you’re on the same page when it comes to defining cultural insights.

Join this session to learn:

• What are cultural insights
• Why you should be thinking about them
• How to extract them from social data
• What are the main use cases

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