How cultural trends can be leveraged for reputation management

As social intelligence professionals, we’re constantly analysing social and internet data to better understand our customers, our competitors, and the trends that are shaping the market. But to do this, we can’t just look at the data in isolation. We need to put it in context and examine the humans behind the numbers.

Throughout this six-part webinar series, we’re going to take you through what cultural insights are all about and how you can leverage them in your business. We’re going to provide different perspectives on this topic so whether you’re just discovering social intelligence or you’re an old hand, whether you work in comms, product development, or consumer insights, we’ll be covering all your needs.

How cultural trends can be leveraged for reputation management

One of the most common use cases for social and internet data is reputation management. Given the speed at which insights can be gathered through this data source compared to others (for example customer focus groups and surveys), it can be used by brands to stay alert for crises and to respond quickly and appropriately when they happen. During this case study, we’ll go further and look at how cultural insights can be leveraged to enhance your current reputation management strategy.

This webinar is designed for those working in Marketing and Communications who are using social and internet data to protect brand reputation.

Join this session to hear:

• A brand case study on how cultural insights are used by marketing and communication professionals
• Examples of when cultural insights enabled a brand to avert a crisis
• How to focus on preventing crises rather than stopping them once they’re already happening

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