Identifying new opportunities with cultural insights

As social intelligence professionals, we’re constantly analysing social and internet data to better understand our customers, our competitors, and the trends that are shaping the market. But to do this, we can’t just look at the data in isolation. We need to put it in context and examine the humans behind the numbers.

Throughout this six-part webinar series, we’re going to take you through what cultural insights are all about and how you can leverage them in your business. We’re going to provide different perspectives on this topic so whether you’re just discovering social intelligence or you’re an old hand, whether you work in comms, product development, or consumer insights, we’ll be covering all your needs.

Identifying new opportunities with cultural insights

Now that we have a better understanding of what cultural insights are and the value they can bring to brands and organisations, we’re going to dive a little deeper into some of the less common use cases. We’re going to hear some specific case studies of how brands are leveraging cultural insights across different departments beyond marketing and communications.

This webinar is designed for those who are starting to apply insights from social and internet data analysis within their organisations. It’s also perfect for those who are looking for inspiration on how to broaden the scope of social intelligence and get cross-organisational buy-in.

During this webinar we’ll be:

• Exploring how social data can reveal insights into new and existing markets
• Understanding how to use cultural insights for product development
• Leveraging cultural nuances to develop targeted marketing strategies
• Identifying new markets using social intelligence

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