[Interview] James Cuthbertson, Relative Insight: The Power of Language Analysis

On the 18th of June, we’re showcasing the newest, biggest, and best social intelligence tools, and insider tips on selecting the right social data tech at our first Social Intelligence Tech Demo Day – join us, for free!

You’ll find Relative Insight there demo’ing their language analysis tech. Ahead of their demo, James Cuthbertson shares some insight into what to expect, it's important to highlight differences in the way specific audiences and various demographics talk.

Who are you and what are you doing at demo day?

James Cuthbertson, I’m the CRO at Relative Insight, and I’ll be doing a live demo of our platform to show you language comparison in action.

Who should come to check you out?

Anyone who wants to get more value out of their language data – which can take any format from social listening data to review sites, forums, or survey results.

Why is now the time to be investing in social intelligence (and your solution!)?

Currently, there is decreasing access to conventional market research methods, but at the same time C-suite need far more nuanced insight than they are likely to get from existing tools.

What one word sums up your business?

Discovery

What’s the best use case(s) for your technology?

Our technology layers on top of social listening tools to make the most of the language data collected, we can then extend the variety of language analysed to lots of other sources.

What makes your technology and/or approach unique? What’s your USP?

The platform was developed to tell the difference between the language used by real children online and adults masquerading as children and detecting subtle linguistic differences – and it was the differences that caught criminals. What people say doesn’t matter - what matters is the difference in how people talk, and this is what we focus on as a SAAS provider.

What's the best thing about working in social intelligence?

We love being language experts, and we work with all language data for all companies,  on a variety of applications - not just social intelligence.

Join James for Relative Insights’s demo at the Social Intelligence Tech Demo Day, see our full agenda here. Social Intelligence Tech Demo Day is run by The Social Intelligence Lab to help social data professionals see behind the tools and tech, receive expert advice on how to compare and choose technologies, and receive demos in a no pressure sales environment. Join us, for free.

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