[Interview] Phill Agnew, Brandwatch: Getting Expert Social Insights with Ease

On the 18th of June, we’re showcasing the newest, biggest, and best social intelligence tools, and insider tips on selecting the right social data tech at our first Social Intelligence Tech Demo Day - join us, for free!

You'll find Brandwatch there demo'ing their new Consumer Research platform. Ahead of their demo, Phill Agnew shares some insight into what to expect, and how novice users can get expert insights from social data.

Who are you and what are you doing at demo day?

I’m Phill Agnew, director of product marketing at Brandwatch. I’m here at demo day to showcase some of the innovative tech we’ve been working on at Brandwatch.

Who should come to check you out?

Do you worry about missing an insight? Do you wish you could speed up your analysis? Would you like more people on your team to find value in social intelligence? These are the questions Brandwatch has focused on for years. In the demo I’ll explain how to spot insights you might miss, how to speed up your analysis by 10x and how to make novice users collect expert insights.

Why is now the time to be investing in social intelligence (and your solution!)?

During the pandemic, we’ve never been further away from customers. Offices are empty, events are closed and the high street is deserted. It’s never been harder to gather feedback from your customers. Social intelligence can provide a solution. With conversation online at an all-time high, there’s never been a better time to start listening to consumer opinion on the web.

What one word sums up your business?

Innovation.

What’s the best use case(s) for your technology?

Brand management, campaign measurement, trend analysis and crisis management.

What makes your technology and/or approach unique? What’s your USP?

Two things:

More data: Brandwatch has access to the industry’s largest archive of consumer opinion with 1.4 trillion posts going back to 2010 and half a billion new conversations collected every day.

Smartest AI: After 15 years spent developing AI, Brandwatch is unique in offering Iris, our AI analyst, image analysis powered by neural networks, and machine learning based custom classifiers. All of these innovations make Brandwatch the leading technology in finding insights online.

What's the best thing about working in social intelligence?

There’s no limit to the research you can conduct.

If you’re interested in learning about micro-loans in South America, then search for it. Want to find out about the hottest Silicon Valley startup, we'll create a query for it.

Social intelligence offers the largest pool of consumer opinion ever available and we can use it to learn about almost everything!

Join Phill for Brandwatch’s demo at the Social Intelligence Tech Demo Day, see our full agenda here. Social Intelligence Tech Demo Day is run by The Social Intelligence Lab to help social data professionals see behind the tools and tech, receive expert advice on how to choose the best tech for your needs, and receive demos in a no pressure sales environment. Join us, for free.

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