[Interview] Sam Deacon, Pulsar: Connecting with Customers on a New Level for Years to Come

On the 18th of June, we’re showcasing the newest, biggest, and best social intelligence tools, and insider tips on selecting the right social data tech at our first Social Intelligence Tech Demo Day – join us, for free!

You’ll find Pulsar there demo’ing their social data platform. Ahead of their demo, Sam Deacon shares some insight into what to expect, and how brands can create content that speaks to their audience.

Who are you and what are you doing at Demo Day?

Hello! My name is Sam Deacon, and I’m VP, Enterprise at Pulsar.

I’m here to show folks three radically new approaches to social data we’ve developed to help the companies we work with.  

Who should come to check you out?

I think you will really enjoy this presentation if you work in consumer and audience insights, in brand and reputation, or in marketing strategy.

Why is now the time to be investing in social intelligence (and your solution!)?

Social media is at the heart of so many different changes and evolutions in business and society.

Some organizations are investing heavily in building always-on, bespoke systems that structure, contextualize and make sense of social data at scale, and then tying those to their marketing and their brand and reputation efforts. Those organizations will be able to understand and connect with their potential customers at a whole different level for years to come.  

What one word sums up your business?

Audiences.

What’s the best use case(s) for your technology?

I have four: marketing personalization, audience insights, cultural trends, and reputation intelligence.  

What makes your technology and/or approach unique? What’s your USP?

Generic listening and analysis won’t help solve your business problems, which are unique.

Our approach is to pair industry-specific AIs, custom analytical models and premium data sources with a highly-specialized research team, to deliver contextualised, action-oriented insights in each of the verticals we serve.

What's the best thing about working in social intelligence?

Applying different lenses to the same data allows you to see so many different sides or aspects of the same phenomenon, trend or community – it’s always surprising!

Join Sam for Pulsar’s demo at the Social Intelligence Tech Demo Day, see our full agenda here. Social Intelligence Tech Demo Day is run by The Social Intelligence Lab to help social data professionals see behind the tools and tech, receive expert advice on how to compare and choose technologies, and receive demos in a no pressure sales environment. Join us, for free.

‍