[Interview] Vincent Corbo, Digimind: An Insight into Human Connection

On the 18th of June, we’re showcasing the newest, biggest, and best social intelligence tools, and insider tips on selecting the right social data tech at our first Social Intelligence Tech Demo Day – join us, for free!

You’ll find Digimind there demo’ing their social intelligence platform. Ahead of their demo, Vincent Corbo shares some insight into what to expect, and why social intelligence is one of the few avenues to find insights into human consciousness during the current global pandemic.

Who are you and what are you doing on Demo Day?

I am Vinny, Enterprise Account consultant at Digimind. I've worked with brands like Diageo, Johnson and Johnson, Cargill, and Hershey’s on various use-cases ranging from brand reputation analysis to trend tracking and innovation.

My favorite is trend tracking and innovation which is what I would be talking about in this demo session. Social listening makes it pretty easy for brands to identify trends pertaining to their audiences, products/services, and the industry itself. This not only helps brands to stay relevant and competitive, but to also helps them stay connected with their consumers. Lots of clients I've worked with have developed new products and new content through trend tracking and they've seen tremendous success. I would love to share those tips and tricks with everyone on this session.

Who should come to check you out?

We work across all industries and functions across an organization, so really it's anyone that could benefit from being able to have unrecoverable actionable insights.

Why is now the time to be investing in social intelligence (and your solution!)?

Now is the best time to be investing in social intelligence because Social Media is one of the few means that has allowed us to feel some semblance of a human connection during this pandemic. And so there has been an explosive increase in online conversations about literally everything.

What one word sums up your business?

IntuitiveIntelligence (I’m making that a single word because that’s what we do).

What’s the best use case(s) for your technology?

Competitive intelligence, Consumer Insights, Market Trends Tracking, Product and Campaign Performance Analysis.

What makes your technology and/or approach unique? What’s your USP?

Digimind is one of the only tools available that truly gives you a 360 degree view of all channels that you can communicate with, having access to all social channels, news, blogs, forums, review sites, Television, Radio, and even Google Search Analysis.

What's the best thing about working in social intelligence?

Every day is different and every client monitoring strategy is unique so it keeps it interesting.

Join Vincent for Digimind’s demo at the Social Intelligence Tech Demo Day, see our full agenda here. Social Intelligence Tech Demo Day is run by The Social Intelligence Lab to help social data professionals see behind the tools and tech, receive expert advice on how to compare and choose technologies, and receive demos in a no pressure sales environment. Join us, for free.

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