Newswhip with Real-Time Comms Decisions. Using Data to Perceive, Predict, & Persuade

In February 2021, the state of Texas was hit with three severe winter storms within 10 days, resulting in widespread power cuts, shortages of water, food, and heat. A source of respite came from an unlikely source, the Ford F150 pick-up truck.

Find out how Ford used real-time media monitoring to help the people of Texas.

‍