Pluralytics with Values and your brand voice on social

Values and your brand voice on social: Why alignment is an imperative for engagement. New research from Google Cloud and Harris Poll tells us that 82% of shoppers want a brand’s values to align with their own.

Today social media marketers must be certain that the language of values that will connect with customers is a consistent driver in messaging across platforms. If an organization’s messaging must have strong links to brand identity and to values in order to be successful, what are the language signals that will drive values alignment, brand connection, and engagement?

Alisa Miller, Co-founder and CEO of the language intelligence platform Pluralytics, discusses how their ground-breaking AI illuminates powerful insights on language to help marketers, communicators, and content creators connect positively with people’s underlying values. Ms. Miller will walk through examples of how brand consistency and values-connection deepen engagement and drive performance.

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