Talkwalker now analyzes first-party customer data

New York based social listening and analytics company Talkwalker has introduced Customer Data+, a new product feature, which allows enterprises to analyze customer conversations from owned data sources. The Talkwalker platform now runs analysis on first-party text data such as customer service emails, chats, surveys, and call center transcripts. The new AI-powered Consumer Insights feature expands upon Talkwalker’s existing social media and web data capabilities.

Research shows that many organizations do not use their first-party customer feedback data due to a lack of accessible and easy-to-use analytics tools. Talkwalker’s Customer Data+ aims to empower businesses to turn data insights into action.

Christophe Folschette, co-founder and Global Sales Director at Talkwalker, said:

“Customer Data+ has the power to revolutionize the way enterprises view multiple data sources to make data-driven decisions. We’ve created an industry-leading social listening and analytics tool that allows companies to see how customers engage with them across social and the web. Customer Data+ goes a step further by using Talkwalker’s AI Engine to run analysis on a company’s first-party text data and offer a complete picture of multiple data streams.”

Todd Grossman, Talkwalker Americas CEO, commented: “Customer Data+ understands and analyzes engagement at scale from both social media and customer experience. Our AI Engine’s deep learning algorithms do the hard work. You reap the benefits.”

Users require an Enterprise-level Talkwalker subscription to fully benefit from this new service. For more information about the integration, visit the Talkwater blog.

Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, Paris, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.