When Platforms Vanish: Lessons from the TikTok Ban for Social Listening Pros

Is the clock ticking on TikTok?

Social platforms come and go (remember MySpace, anyone?) but with digital heavyweight TikTok facing a potential U.S. ban what does this mean for us – the social listening professionals and marketers trying to navigate an ever-changing digital landscape?

With a TikTok ban looming and potential exodus from X (the artist formerly known as Twitter) to new social networks growing like Bluesky, our expert panel is taking a deep dive into the evolving world of social media and the impact on social data. We’ll explore how platforms like TikTok have not only changed the way we consume content but ushered in a new era of video-driven communication. TikTok restrictions in the U.S. won’t stop it to thriving globally, so we’ll need to adapt our social listening strategies to remain effective, relevant, and impactful.

To help, we’ve called on Chelsie Hall, CEO, ViralMoment; Michael Brito, Global Head of Analytics, Zeno Group, and Justin Schoen, Social Intelligence Expert, to take your hand and lead you through the labyrinth of the ever-shifting social media and social data landscape. Together, we’ll discuss ways you can avoid the deadends and traps of the labyrinth to get to the insights that really matter and to help you stay ahead of the curve in 2025 and beyond.

What You’ll Learn:

✋ What the TikTok Ban Might Mean: The future of social listening on TikTok and social video

✅ Do Work That Matters: Go beyond fleeting trends to focus on the platforms and conversations that truly make an impact.

🌟 Stay Relevant: Adapt to shifting customer behaviour, platform changes, and emerging formats like video.

🎯 Get Tactical: Develop strategies to balance local vs. global listening goals in a fragmented ecosystem.

Whether you’re navigating the TikTok ban, evaluating the future of X, or preparing for the next big shift in social media, we’ve got you! So, get your name down for the webinar to save your space now!

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