Decoding the world of TikTok content creators

TikTok content creators have become the new frontier for brand marketing. Their relevance with consumers – particularly younger generations – can influence trends on a global scale, making them highly desirable for major international brands. With the excuse that “TikTok made me buy it” becoming more common, it’s clear that the influence TikTok has over consumer purchasing decisions is only going to increase. Now is the time to understand more deeply about the world of TikTok content creators and how brands collaborate authentically with them.

During this session, we’ll start to decode the world of TikTok, specific trends, and creators.

We’ll explore:• Getting insight from TikTok data, trends, and creators.

• How TikTok content creators are shaping trends, attitudes, and consumption in different industries.

• What it is about video/visual content that appeals to consumers more than other formats.

• How influential TikTok’s algorithm is in surfacing specific types of content, and how brands can work with this.

• Examples of brands that have successfully leveraged collaborations on TikTok.

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This webinar is generously sponsored by YouScan

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