Once upon a time, in a land far away…Exploring the journey of a narrative

Have you ever wondered why certain stories take off? How they spread across different media and platforms? And how they’re shaped by the people who are sharing them? 

As people spend increasingly more time online, the way they share ideas has changed. What starts on one platform, as say a reel or a tweet, might quickly grow and shapeshift as it’s shared across different places on the internet until, sometimes, the final version is nothing like the original story. 

And, before you know it, there’s a whole podcast series about it. 

If this happens to your brand, it can be good and bad. Good, if a positive narrative takes flight and builds you a cult following. Bad, if it turns into misinformation that can harm your reputation. In both scenarios, you need to be on top of the story to make sure it has a happy ending.

Join AllEars and our panel of experts as we explore the impact of evolving narratives across different online platforms. We’ll go into:

✅How to track a narrative on its journey across the internet using hashtags, keywords and relevant influencer
✅The potential to be able to analyse these different narrative threads to get the full picture and uncover potential misinformation
✅What tactics can be used by brands to measure how truthfulness of a story or storyteller
✅How brands can use popular narratives to be smarter with their communications strategies

‍

‍