Social Intelligence Case Studies: Product Launches

There are as many social intelligence use cases as there are businesses. Which is great - it means the possibilities are endless! But the diverse applications of social intelligence also means that sometimes it isn't easy to imagine how social intelligence can work for your particular goal or business. If you’re in need of some inspiration or just feeling nosey, check out these case studies.

How uncovering the secrets of their audience saved a tech company from a multi-million dollar mistake

A fascinating story about a startup tech company preparing for the launch of a product. They set out to use social intelligence to test their positioning strategy and found that they were making a costly mistake. This is a great example of why you shouldn’t just follow your competitor’s strategy. You’ll see audience intelligence in action- from data to analysis and the journey to marketing and comms strategy.

‍

How to sell peanut butter using social intelligence and community mapping

Here's a story about a seemingly straight-forward product and how social intelligence proved that there's more to it. They use segmentation and association insights to show how a marketing strategy can be fuelled by a deep understanding of consumers, even uncovering communities that you wouldn't necessarily expect to be part of the conversation. Social data analysis reveals new connections and indicates new markets and product development.  

Preparing to launch the same game in two different markets

This is a case study that proves the importance and power of comparison. The audience are gamers - those in the US and the UK - and the project is preparing a pre-game trailer release. We’re shown how social data was processed to understand the two markets and the discoveries are really quite surprising. It’s also interesting to learn the origin story of Relative Insight from geekery project to child protection initiative and to the business insights tool used here.

Predicting a billion dollar beverage product

Based on a product in the Japanese beverage market, this is a fascinating walkthrough of the use of social data and AI to predict human behaviour and get ahead of competitors. We see how social prediction gets the client to a shortlist of product development opportunities, through to literally making decisions about the product features (like flavour combinations) and into how to position and communicate the new drink (which emotions to evoke and language to use).

If you want to find out more about the social listening tools on the market or discover new use cases, join us for Demo Day. Demo Day 2021 brings together the people of social intelligence, social listening, and beyond. Hear from the voices of the industry about what they do and how they’re using technology to get results.