[Webinar] How 21st century audience research could replace spend on traditional methods

Amid the chaos of 2020 so far, consumer behavior is far from “normal”.

For brands, understanding consumers can be a challenge in ordinary circumstances. In a global pandemic, all assumptions must be cast aside. Consumer behavior is changing rapidly, and traditional market research methods aren’t keeping up.

Join Mercedes and Emelie from Brandwatch as they discuss alternative audience research methods that are fit for the 21st century researcher.

You’ll also hear from Land O’ Lakes (a Brandwatch customer) about how they’ve put these methods into practice to enrich business decisions. Join this webinar to:

– Discover how consumers are evolving in 2020.
– Understand the common challenges with traditional research methods – and how best to resolve them.
– Dive into the future of market research with digital alternatives fit for the 21st century consumer.
– Explore how understanding your consumers is important to your overall strategy.