The Social Intelligence Insider 50 profiles the most important and influential people in business, who are pursuing social intelligence initiatives and the innovators who support them.

The list makes a clear distinction between the practitioners working in great brands and organizations – Social Intelligence Evangelists. And those developing solutions and influencing the development of the social intelligence industry and discipline – Social Intelligence Pioneers.

Creating the final list is the result of nominations made by the wider social intelligence community, extensive research by The Social Intelligence Lab, and judging from an industry-wide panel of experts.

A nomination is required with a 500-word submission whether you are nominating yourself or someone else. This gives you a chance to outline the strengths of the nominee and how they are making a difference as a Social Intelligence Pioneer or a Social Intelligence Evangelist.

We evaluate nominations on three factors and ask you to highlight the following in your 500-word submission.

‍Leadership within their organization: including details on how they demonstrate the importance and value of social data, either by transforming how the organization perceives and utilizes social data in any or several business use cases (Evangelists), or by showing how their solutions are genuinely impacting the way clients do business (Pioneers).

‍A reputation for advocating the importance and value of social intelligence and demonstrating thought leadership: including details on how they interact with the broader industry or advance the reputation of social and internet data within their discipline (e.g. research and insight, marketing, social media, PR, communication). Are they playing an active role on an industry council or a working group? Are they speaking at conferences/webinars, publishing thought leadership articles or involved in other external activities across the industry? We believe that being visible and offering opinion and leadership shows confidence, commitment, status, and influence.

‍A track record of creating a culture of social data integrity, literacy, impact, and diversity and inclusion: including details on the internal (and external) initiatives they have been involved with to ensure the organization and teams have the necessary support, skills and education, infrastructure, process, opportunities, and feedback to create business impact with social data.We also look for those who support The Social Intelligence Lab and our mission for advancing the discipline and profession of social and conversational analysis.