Resources

Discussing the State of Social Listening

From brain waves to online behaviour

From Influencers to Changemakers: cracking the new codes of influence

The science of trends

Pulsar Challenge: Where Brands and Fandoms Meet - and Where They're Going

Relative Insight Challenge: The Linguistic Journey of Mental Health Normalisation

Netbase Quid Challenge: Gen Z Consumer Behaviour: What You Need to Know

Synthesio Challenge: The Great Resignation: Uncovering New Motivations in Online Conversations

Breaking the internet: Exploring the trends that went viral in 2022

Seth Stephens-Davidowitz Keynote Session: Lessons in Search Data

Why you can't ignore cultural insights

Building a metaverse that people will actually use

The Cultural Context Engine: Welcome to Next-Gen Consumer Insights

What can AI teach brands about human behaviour

How cultural trends can be leveraged for reputation management

Unlocking the fanaticism of communities

Identifying new opportunities with cultural insights

Cultural Insights 101

Breaking the internet: Exploring the trends that went viral in 2022

Panel: Future trends are being shaped from digital behaviours

Panel: The Brand Benefits of Building a Cultural Insights Function

Convosphere Challenge: A new face in beauty: what digital conversations can tell us about inclusivity in skincare and cosmetics

Fireside Chat: Using digital conversations to predict the future

Dr Nikolaos Dimitriadis Keynote Session: The social media brain: what neuroscience can tell us about social media usage

Panel: What's next for social media: How will the platforms evolve?

Panel: The power of language: How words shape people, behaviour, and culture

Linguabrand Presentation: Bringing your brand alive in customers' minds

What do social brand mentions tell me?

What Social Data Says About the Upcoming Snap General Election: The Studies, Trackers and Insights

Vox Pop: When should social intelligence and digital consumer intelligence be used in comparison to other research methods?

Vox Pop: How can we ensure that social media intelligence research is focused on business outcomes?

Is Social Media Responsible for a 20% Rise in Pet and 40% Rise in Christmas Decoration Sales? Using Social Data and Social Influence As Opportunity Predictors

Why you can't have brand purpose without social insight

What your search behaviour tells us about your Christmas shopping habits

What does great 'customer service on social' actually look like? Here's Twitter's checklist for vendors

Vox Pop: When would you choose social intelligence over other research methods?

Vox Pop: Social data isn't representative of the general population, so how do you ensure that your research isn't biased?

Vox Pop: What are the meaningful questions that can be answered with social media intelligence?

Vox Pop: There's different kinds of social data out there, what sources are good for what problems we're solving?

Vox Pop: Is social media intelligence and digital consumer intelligence eroding traditional respondent sampling to "respondents of convenience"?

Vox Pop: Does social media intelligence and text analytics mean that consumer insights will become more data science focused in the future?

Vox Pop: Does data actually gather a better, more comprehensive picture of who the customer is? ...Or is it just more data points that cause confusion?

Vox Pop: “I’ll know social intelligence has come of age when…”

The State of Social Intelligence Survey

The power of language: How words shape people, behaviour, and culture

The female playing field: How brands and social media can be a driving force behind change and sports equality

Super Bowl 2020: Which Commercials Scored the Touchdown on Social Media?

Researching Mental Health and Wellbeing

Pinterest spotlight: #Food Inspiration

Infographic: The State of Social Intelligence 2019

How social insight can help you understand the job to be done

How to appeal to older audiences online

How BT saved 75% on their social listening tech spend

How AXA learnt to engage more effectively with people moving abroad

Going viral: the psychology of how and why we share on social media

How ‘SooBooJi (수부지)’ captured South Korea’s beauty shoppers by redefining oily skin

2021 Christmas Ads: Santa is the least popular Christmas character

15 remarkable stats you should know to win customers on social media